Babayaga

quite so simple, her pattern was more like that of the soldiers of the great armies lusting for the green, fertile lands of conquest, who then took those fields they had pined for and scorched them down to char, poisoning them until they were nothing more than barren acres of death. Yes, that was the cycle she had always followed, as she would ever and again, yet still here she was now, grinning, flush-cheeked like a little schoolgirl.
    “Am I late?” he asked, bright-eyed, kissing her cheeks twice.
    “No, do not be silly, you are on time. Please, have a drink.” He wanted scotch but she said, “No, no,” and made him order vodka. “I like this place, they let you have the whole bottle. We’ll start with two shots each, one right after the other, the way it is supposed to be done,” she said, “and then we can talk.” Zoya cut the owner off before he could break out in song and sent him scurrying off to bring them a bottle. She wanted Will to talk tonight, though she liked the fact that he didn’t always fill the air with unnecessary words. He reminded her a little of other taciturn men she had known, including her father. They were instiuctively reticent and always careful with their phrases, for they believed the words they said mattered. Now, with the telegraph and telephone and newspaper presses going all the time, words spewed out relentlessly, in the form of facts, gossip, and endless opinions. She remembered the hope and idealism with which people greeted each of these chattering new innovations, as if more words had ever solved anything. Sure enough, the words poured out and the wars grew worse, the corpses stacking up until they were as high as the silent mountains.
    “I thought you’d be with Oliver,” said Will.
    Zoya shook her head. “Oh, he does not need me tonight, he has his friends. In any case, Oliver likes Oliver, he really does not ever need other people.”
    Will smiled at this. The bottle came to the table and Zoya poured. They downed the shots fast. Will seemed to get comfortable. She sat at the table, her legs set wide apart, her shoulders hunched over, as if she were an old friend about to tell him a secret.
    “So tell me,” she asked, “what are you doing here in Paris?”
    “I work in advertising.”
    “Oh yes.” She nodded. “You mean those posters, and the pictures in magazines?”
    “Yes, those.” Will smiled.
    “Of course I see the posters everywhere, all those smiling girls with nice round bottoms holding out champagne or cold cream. But I don’t pay much attention to them. Do they work?”
    Will shrugged. “Research shows they can work very well.”
    She was intrigued. “Really? How so?”
    Will seemed happy to find someone who was even slightly curious about his livelihood. “Well, there are lots of ways they can be effective. For instance, I’ve got a client who likes hitting his customers right between the eyes, as if he’s smacking them in the face with a two-by-four.”
    She looked confused. “What is a ‘two-by-four’?”
    “Sorry, a beam, a wooden plank. The point is, he likes to be very direct, to the point of being irritating. He’ll write a terrible jingle and play it on the radio nonstop until the listeners completely give up and surrender, run out to the stores, and buy all his products. For him it’s an assault: he works to break down their resistance. Research shows that can get results in the short term, but I don’t think it’s very smart. Now, his latest idea is to use Surrealism to cut through the clutter and—his idea, not mine—to make his customers go insane. I’m not sure that’s so smart either.”
    “What do you think works?”
    Even though Will had answered this in presentations to clients a hundred times before, it made him blush to answer the question now. “Seduction.”
    “You seduce them?” Zoya thought about it for a second and then her eyes brightened. “Yes, I see, so this client of yours believes it is a kind of war, but you think you can win with love. Maybe you’re both right. People can be conquered, certainly, but your idea is more like those pretty women I hear they have put to work in the airplanes now.”
    “The stewardesses?”
    “Yes,” Zoya said. “You see, it’s not enough of a miracle to be flying high up in the air, even all the way across the entire ocean, that magic isn’t enough, so they put someone pretty and seductive on the plane, now there’s a possibility of sex or romance, a