Man 2.0 Engineering the Alpha

are to engineer the Alpha, we must take steps. And the first of those steps is to discard old beliefs. And the best way to do that is to find a consistent approach and to discard the fallacies. You need to drown out the noise.
    We realize that it’s not as easy as it sounds. You have half of the experts saying one thing and the other half saying something else. Case in point: You have the vegans saying that you shouldn’t eat any animal product whatsoever. On the other hand, you have the paleo people saying that the key to a long and healthy life is feasting on the tasty flesh of dead creatures on a daily basis. The result: you’re left really confused and inevitably trying a little bit of everything . . . and only getting fatter and more unhealthy each year.
    All these disparate beliefs cause confusion. So to make it easier, we’re going to outline the three steps you need to follow to make it realistic for you to stay on one plan and one track.

    1. Cut through the noise so you can answer the call. Remember, there’s a strong psychological component involved in change, so you need to buy in.
    2. Learn the truth. Once you know that there are reasons for your prior failures (the mistruths), then we’ll teach you how hormone optimization will turn you into the Alpha and transform your life.
    3. Do the work. We’ll supply the workout and diet programs that will serve as your vehicle to take you to the life you want.

    Now that you’re ready to begin the process, it’s time to address all the mistruths that previously made it much harder for you to get from point A to point B. Answer this call and you’ll have taken the biggest and most important step toward the successful completion of your journey. Now let’s dig in to all those mistruths.

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    REJECT THIS THOUGHT:
    Breakfast is the most important meal of the day.
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    For years we’ve been told breakfast is the most important meal of the day. In fact, you’ve probably been instructed by your physician not to skip breakfast—especially if you want to lose weight.
    The problem? Despite the fact that roughly 90 percent of Americans eat breakfast, according to a survey conducted by the NPD group, close to 35 percent of Americans are either overweight or obese, says the Centers for Disease Control and Prevention. If eating breakfast is the solution to weight loss, then something is wrong or missing from the equation.
    Before we go on, let’s make sure we’re on the same page. There is nothing wrong with eating breakfast. You can eat breakfast and be perfectly healthy and use it as part of an effective weight-loss plan. But breakfast is not the weight-loss elixir that it’s promoted as. You see, eating first thing in the morning after you sleep actually shuts down the hormones that control your fat loss.
    The problem with a traditional breakfast is that it creates a big eating window. That is, the number of hours during the day that you are consuming food. This is typically about a fifteen-hour period (between seven A.M . and ten P.M .). In a recent groundbreaking study by the scientists at the Salk Institute for Biological Studies, it was found that a larger eating window was associated with more fat storage and a higher likelihood of health problems such as diabetes and liver disease.
    This study was done with mice, but the findings are too important to overlook. The mice were put on a high-fat diet that would typically cause obesity. One group of mice ate whenever they wanted, and the other could only eat for eight hours, starting in the afternoon and finishing at night. The mice that ate whenever they wanted gained fat, developed high cholesterol, high blood glucose, and liver damage. The mice with the eight-hour feeding period starting in the afternoon? They weighed 28 percent less and had no health problems, even though they ate the same amount of fatty foods.
    The scientists believe that by cutting down how long you have to eat, your body does a better job of metabolizing your fat, glucose, and cholesterol. What’s more, because you’re eating for a smaller window of time and starting later in the day, your body is burning more fat. Why? Because you pushed back breakfast, extended your overnight fast (which occurs while you sleep), and became a fat-burning machine. *
    What’s more, by skipping breakfast (or just starting it later in the day), you also prime your body to feel hungrier less often. That’s because the moment you start eating