Man 2.0 Engineering the Alpha

easier.
    The adaptation curve is where most people quit and fail because it’s their first step outside of their comfort zone and out of the Ordinary World. If you can hold tight, stay focused, and keep your eye on the prize, your body will adapt. And you will realize that you can get through anything else we throw at you. This applies to training and any other situation in life. Just like that, we will have created a structure of success, confidence, and happiness—and that cycle will be perpetuated throughout the process until you completely change your body and your mind-set.
    This isn’t meant to intimidate you. Instead, it’s meant as motivation so you can rise up to the challenge. Because we’ll be honest: the nature of this programming is such a drastic change from what most people prescribe that the result of Phase I is some pretty amazing progress. While we were testing this program on our clients, the average weight loss during Phase I was ten pounds. In fact, when Arnold Schwarzenegger * first tried the insulin reset, he lost four pounds in just two weeks. Not bad for a guy who’s already in good shape.
    In terms of sex drive, results are mixed. Some of our test subjects experience resurgence in their mojo, which we attribute to increased insulin sensitivity. Remember, insulin resistance inhibits blood flow and has been linked to erectile dysfunction. Admittedly, some people do experience a small dip in sex drive. This change is most likely due to a decrease in calories; thankfully, every single one of these clients reported a huge rebound effect in Phase II when testosterone becomes the greater focus.
    In the end, Phase I is about big steps both mentally and physically. By the time you prepare for Phase II, you will be stronger and leaner, and feeling more capable and confident.

    PHASE II: ADAPT
    Unprecedented Territory: Reformulating the Rules of Fitness
    Phase II is what we call Adapt—it’s when you break out of the priming phase and cut yourself loose from the shackles of the insulin reset. Interestingly, what might have felt difficult in Phase I will now feel like the best diet you’ve ever tried.
    But the progress isn’t just on the diet side. After the first phase, you’ll operate as an efficient machine in the gym. Some of the efficiency will result from familiarity. You’ll now be well versed in the intensity and programming required to make real changes to your body. And we’re not talking intensity in terms of workout duration, but in workout intent. You know how to focus and push yourself harder and more effectively than before. What’s more, proper form will be ingrained into your very soul, and much like riding a bike, there will be no going back. You know how your fingers can still execute the Konami Code, * even though you haven’t picked up a Nintendo controller in years? That’s how your form will be.
    Your efficiency will be further buttressed by confidence. Most physiological changes are actually limited by psychological barriers. In ordinary life, we don’t believe we can change, and then we find excuses to support why we failed. Many have said that the first person to bottle motivation will probably make a billion dollars. And while we haven’t figured it out yet, we do know that confidence is just as good as the most potent bottled motivation. Because confidence is a drug—you will be hooked after the first phase and hungry for more.
    The Diet
    The most exciting part of Phase II occurs with your diet. And not just kind of exciting—we’re talking the kind of excitement normally reserved for teenagers feeling their first boob. Yeah. What could rival pubescent over-the-clothes second base? Only one thing: cheat day, motherfucker.
    All your hard work and strict abstinence and strategic timing of carbs in Phase I has paid off. Your body is not only primed to accept carbs, it’s ready and waiting to make good use of them when strategically applied in larger quantities. During the cheat day, you will eat whatever you want. Anything at all. Pizza, burgers, wings, nachos. That’s not to say that you can’t keep it clean and have sweet potatoes, rice, oatmeal, and some lean meat.
    Whatever Alpha wants, Alpha gets.
    The Training
    Phase II is also when things get serious in the gym. We’re shifting from understanding intensity, work capacity, and mastering movement to manipulating other variables such as training density and frequency.
    Density training will be