ReWork

you
want
to do, and the stuff you
have
to do. The stuff you
have
to do is where you should begin. Start at the epicenter.
    For example, if you’re opening a hot dog stand, you could worry about the condiments, the cart, the name, the decoration. But the first thing you should worry about is the hot dog. The hot dogs are the epicenter. Everything else is secondary.
    The way to find the epicenter is to ask yourself this question: “If I took this away, would what I’m selling still exist?” A hot dog stand isn’t a hot dog stand without the hot dogs. You can take away the onions, the relish, the mustard, etc. Some people may not like your toppings-less dogs, but you’d still have a hot dog stand. But you simply cannot have a hot dog stand without any hot dogs.
    So figure out your epicenter. Which part of your equation can’t be removed? If you can continue to get by without this thing or that thing, then those things aren’t the epicenter. When you find it, you’ll know. Then focus all your energy on making it the best it can be. Everything else you do depends on that foundation.

Ignore the details early on
    Architects don’t worry about which tiles go in the shower or which brand of dishwasher to install in the kitchen until
after
the floor plan is finalized. They know it’s better to decide these details later.
    You need to approach your idea the same way. Details make the difference. But getting infatuated with details too early leads to disagreement, meetings, and delays. You get lost in things that don’t really matter. You waste time on decisions that are going to change anyway. So ignore the details—for a while. Nail the basics first and worry about the specifics later.
    When we start designing something, we sketch out ideas with a big, thick Sharpie marker, instead of a ballpoint pen. Why? Pen points are too fine. They’re too high-resolution. They encourage you to worry about things that you shouldn’t worry about yet, like perfecting the shading or whether to use a dotted or dashed line. You end up focusing on things that should still be out of focus.
    A Sharpie makes it impossible to drill down that deep. You can only draw shapes, lines, and boxes. That’s good. The big picture is all you should be worrying about in the beginning.
    Walt Stanchfield, famed drawing instructor for WaltDisney Studios, used to encourage animators to “forget the detail” at first. The reason: Detail just doesn’t buy you anything in the early stages. *
    Besides, you often can’t recognize the details that matter most until
after
you start building. That’s when you see what needs more attention. You feel what’s missing. And that’s when you need to pay attention, not sooner.

Making the call is making progress
    When you put off decisions, they pile up. And piles end up ignored, dealt with in haste, or thrown out. As a result, the individual problems in those piles stay unresolved.
    Whenever you can, swap “Let’s think about it” for “Let’s decide on it.” Commit to making decisions. Don’t wait for the perfect solution. Decide and move forward.
    You want to get into the rhythm of making choices. When you get in that flow of making decision after decision, you build momentum and boost morale. Decisions are progress. Each one you make is a brick in your foundation. You can’t build on top of “We’ll decide later,” but you
can
build on top of “Done.”
    The problem comes when you postpone decisions in the hope that a perfect answer will come to you later. It won’t. You’re as likely to make a great call today as you are tomorrow.
    An example from our world: For a long time, we avoided creating an affiliate program for our products because the “perfect” solution seemed way too complicated: We’d have to automate payments, mail out checks, figure out foreign tax laws for overseas affiliates, etc. The breakthrough came when we asked, “What can we easily do right now that’s good enough?” The answer: Pay affiliates in credit instead of cash. So that’s what we did.
    We stuck with that approach for a while and then eventually implemented a system that pays cash. And that’s a big part of this: You don’t have to live with a decision forever. If you make a mistake, you can correct it later.
    It doesn’t matter how much you plan, you’ll still get some stuff wrong anyway. Don’t make things worse by overanalyzing and delaying before you even get going.
    Long projects zap