Man 2.0 Engineering the Alpha

reach Apotheosis and become the best version of yourself. Now that you’re here, you should take pride in what you’ve accomplished.
    Reaching a moment of Apotheosis isn’t a given; it’s something that requires work and struggles. In order to reach Apotheosis, the hero must go through the Ordeal. This is the final step on the Road of Trials, and it’s your ultimate challenge. It’s the big boss at the end of the video game or the final battle in any movie.
    For you, that battle is both internal and external. During the course of the next sixteen weeks, you’ll be engaging in battle every day—with both your body and your mind. You’ll have to calm your concerns, ignore what you “know” as reason, and abstain from your old behaviors. You’ll have to challenge your body and do workouts that might be harder than anything you’ve done in your entire life. You’ll have to integrate a new diet approach that, while extremely beneficial and enjoyable in time, can have a difficult adjustment period.
    These are challenges meant to shape and change you—tools that you can use to metaphorically kill the old version of yourself so the Alpha version can arise.
    By accepting and embracing fear and not backing down, you’ll reach Apotheosis. You’ll experience a moment when you realize that you can change anything in your life. If you can change your body, why not your job? If you can abstain from bad food decisions, why can’t you avoid bad decisions with women? If you can consistently make your way to the gym, why can’t you consistently find happiness in your life?
    We don’t mean to imply a direct correlation between visiting the gym and happiness, but the dedication needed to seek self-improvement is no different than the effort needed to achieve happiness. And that’s the parallel you need to draw with the decisions you’ve made and the person you will now become. Any success you create for yourself should build confidence to create other success. And because nothing is more challenging or inherently tied to your sense of being than your own body, mastery over your appearance is the catalyst for confidence, success, and happiness in any and all areas of your life.

    THE ALPHA REVOLUTION
    This is what happens when you’ve joined us at one of the final stages of the Hero’s Journey: the Ultimate Boon.
    During this phase the hero either receives or gives a gift to the world at the conclusion of the final battle. Sometimes it’s tangible like a chest of gold or a magic sword; other times it’s intangible like bringing peace to the world or reestablishing balance to the Force.
    To an Alpha, the Ultimate Boon is knowledge. It’s both tangible and intangible. The tangible aspect is your new body. Your hormones will be optimized. Your mind and body will function better than ever. And you’ll be healthier from the inside out. But you already know that. What you now must realize is that not only do you know how to build and maintain your body, but you also know how to help others.
    As your body changes, you’ll start to be asked—constantly—about what you’re doing and how you’re making these radical shifts. Now you are the inspiration to others. Your transition to the Alpha will empower your friends, family, and peers to begin their own journey and believe they can have success. Remember, psychological hurdles are oftentimes the biggest barriers, but your presence as the Alpha can help others overcome that significant obstacle.
    One of our success stories, Claudio, lost more than sixty pounds of fat, gained twelve pounds of muscle, and added thirty to forty pounds to every single one of his lifts. For Claudio, those were the tangible benefits. However, the intangible rewards began to surface too. We keep in touch with all our clients, and to date, Claudio has inspired four of his friends to get in shape. Not by speaking of his program or convincing them, but just by living the Alpha lifestyle. That presence made his friends want to begin their own journey. Two of those friends signed up to be coached by us, and a third has lost 100 pounds on his own.
    Claudio’s transformation—the death of his old body and the rise of a new one from its ashes—has inspired everyone around him to live a better life. That is the greatest gift you can give to others—and one of the distinguishing factors that separates Alphas from a-holes; you can help others accomplish what you achieve during this