Man 2.0 Engineering the Alpha

program.

    I’M ALPHA, SO WHAT’S NEXT?
    The next-to-last phase is the Master of Two Worlds. In mythology, this is a character that can live in the physical and spiritual worlds after reaching Apotheosis. For you, it means actively balancing the demands of the Ordinary World that you have left and the Alpha World you have entered. At the conclusion of the program, many of our clients are unsure what to do. The most natural question is, should I continue on the program?
    If you choose to continue on this program, that’s fine. But we recognize that many people feel like they are ready for something else. And yet the fear exists that, if you are no longer following our plan, you will be unable to stay on track.
    Don’t fear that. Remember, you’re a new man now. You don’t need us. * You just need to remember the lessons you learned and remind yourself of the person you are.
    You are Alpha . You’ve gone through all the stages. You’ve confronted all the challenges that have held back men stuck in the Ordinary World. The hard work is done. You have to see your track record of success, your willingness to venture into the unknown, and your ability to lead others down the same path.
    You no longer need us because now you are us. You are the Alpha.
    You know the Seven Traits of the Alpha. You can balance cockiness and confidence, and you understand the difference between vanity and conceit. Most importantly, you are in control.
    And because you are in control, you will be able to enter the final stage of the journey—Freedom to Live—with confidence. This is sometimes known as living in the moment, as you’ll possess a new mind-set in which you’re neither anxious about the future nor regretting your past.
    Experiencing Freedom to Live means that you are free from the ties that previously prevented you from being happy and living the life you want. The Alpha realizes that fortune favors the bold and that any great achievement comes with the risk of failure. But after going through this process, you now understand that failure isn’t a bad thing; it’s a necessary step on the path to success. You know this because you are the Alpha. You have gone through the trials and overcome the hurdles on your path, and you now understand that this is the ultimate truth.
    More than anything, you will feel in control of your body and more in control of your life and what you can accomplish. You won’t have those nagging questions that have burned inside us all: Is there something more? Can my life be better? Those uncertainties arrive when you are a visitor in a land that doesn’t feel like your own. That was then; this is now. Now, you have the knowledge and wherewithal to create the life you want and face anything—the good and the bad—with an unshakable swagger.
    Armed with that knowledge, fortified with that swagger, you’ll become who and what you were always meant to be. If we may be so bold as to paraphrase Tyler Durden once more, you are now ready to look how you want to look and fuck how you want to fuck; you’re smarter, more capable and free in ways that you were not. That last part is the most important: you’re free to do anything.
    Think big. Think bold. Kick some ass and do what you’ve always wanted. You have the mind and the body built to take on the world with the type of confidence needed to succeed. Your reality is no longer clouded with questions but rather is open and free. A canvas of unprecedented and limitless opportunity awaits you . . . the hero . The present and your future have never looked better.
    Welcome home, Alpha.

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Acknowledgments
    To the HarperOne Team: You are first class. Mark Tauber, thank you for your faith in us. To Claudia Boutote, Laina Adler, Michele Wetherbee, Terri Leonard, Lisa Zuniga, Terry McGrath, Dwight Been, Suzanne Wickham, and Elsa Dixon, your contributions and hard work made this come to life. And to Nancy Hancock, our incredibly talented editor: you made this book so much better and found a way to keep our profanity at a professional level.
    —Roman and Born

    The thanks and gratitude for writing this book extend in so many directions that it’s hard to quantify my extreme appreciation to everyone who has made a difference. I’ll start with my co-author and friend, John Romaniello. No other man was more suited to help me create a guide that would redefine the meaning of Alpha, and open the door for so many men to improve their