Man 2.0 Engineering the Alpha

meaningful to them in a number of ways. Whether you quantify that by performance or connecting with your partner, great sex is something that Alphas are great at. Put somewhat less delicately, Alphas are fucking great at fucking.

    Before you get the wrong idea: we’re not telling you that you need to fuck a lot of girls. That’s not for us to decide; remember, part of being an Alpha is setting your own expectations for your ideal.
    We don’t really care whether you want to have a new partner every week or the same one for life. Your sex life is your sex life. What we care about is helping you make sure that it’s a good sex life, because no matter how you slice it, sex is an essential part of life and something you can’t ignore. And we think that this is a large issue that needs to be addressed.
    So how do you solve it? First you need to acknowledge the problem. Stop living in denial and start taking action. Then, realize that you don’t need to visit your doctor or take shots or use creams. You can fix everything with some dietary tweaks and lifestyle changes that will optimize your hormones and boost your sex drive to where it should be.
    Increase Confidence
    As you learned in the Alpha Traits, there is a marked difference between confidence and cockiness, and it’s important to realize that optimizing your hormones sets you up to be more confident. Whether you become cocky is up to you.
    Confidence is an honest appraisal of what can and can’t be achieved. Confident people don’t have a sense of entitlement or an ego that pushes people away. Instead, they have a mind-set that creates opportunities and inspires other people to become better.
    Case in point, in business, confident people don’t think that they can run a business without training for it. Instead, they know when they deserve a promotion because they’ve worked hard and can point to their contributions with full conviction and resolution.
    In social situations, confident people know they can talk to others—whether it’s a complete stranger at a party or the most beautiful woman at the bar. That doesn’t mean you walk around thinking you’re the greatest thing in the world and should be banging models. * Instead, confidence is about thinking you’re interesting and using that opinion to hold a conversation and engage with others. Confidence is a trait that opens up a world that you want.
    Optimizing your hormones is the gateway that can make this confidence a reality—rather than a dream.
    Sleep Better
    We probably don’t need to tell you that lack of sleep can screw up your life. You know that it makes it harder to concentrate and work, but you may not know that it also messes with your body on levels that directly impact your ability to lose fat. When your sleep quality is poor, your metabolic rate decreases, making it easier for you to pack on pounds faster than you can say, “McDonald’s.” A bad night of rest also limits your ability to recover from your workouts, meaning it becomes harder to become stronger and build more muscle.
    But the biggest problem is tied to your hormonal production. You see, there is an implied catch-22 when it comes to sleep quality and hormones—particularly cortisol. If you have high levels of cortisol, you have trouble sleeping. And when you don’t get enough sleep, your cortisol levels rise. Cortisol increases during times of stress, and one way stress creates itself is insomnia.
    You don’t have to be a sleep expert to see how it’s a perfect storm to ruining your rest on a nightly basis. It’s a vicious cycle that can be hard to break, and for many people it is the underlying reason for why they don’t have the body they want.
    But all hope is not lost. If you can take the steps needed to balance your hormones, you can offset even the most ejaculatory production of cortisol. (Yeah, we said ejaculatory .) What’s more, we’re going to teach you some simple strategies that you thought were bad—such as late-night eating—that will not only help you sleep better and longer but will also make you leaner.
    Need more convincing that sleep is essential? Researchers at the University of Warwick and the University of Naples Medical Schools found that people who sleep fewer than six hours per night have a shorter life expectancy. If living longer isn’t a good enough reason to focus on your sleep, then we don’t know what is.
    Improve Your Skin
    Listen, it’s fine to want to be a pretty