Man 2.0 Engineering the Alpha

life—and that you make the decision that can change everything.

    MAKE MORE MONEY, HAVE MORE SEX, AND BE FUCKING AWESOME
    The Call to Adventure is a nebulous thing. It can be loud. It can be soft. It can be obvious—but it is usually not. And because it is not usually obvious, it can be missed.
    The call is different for everyone because it’s dependent on reaching a breaking point and coming to a realization that you want to make a change. In terms of improving your body, it can be something subtle, an external motivator, like seeing Arnold materialize in The Terminator . For others, it might be the internal desire to get on a field and play a sport. For a good many of our clients, it was the moment when they looked at a picture of themselves on vacation and realized “how bad it had gotten.” And for others, the call comes in the form of a slap in the face (hopefully verbal) from their doctor.
    All these signs have one thing in common: there’s no turning back after that moment.
    E NGINEERING T HE A LPHA
    S UBJECT: Andy Edwards
    T HE O RDINARY W ORLD
    I remember the day vividly; there I was looking in the mirror on a warm sunny March morning wondering who the fat guy was staring back at me. The sad thing was: I thought I was eating okay and exercising regularly, and yet if you looked at me you wouldn’t have believed it. I was thirty-six, hated what I saw in the mirror, and knew it was only going to become worse. This was my life. It seemed good and comfortable, but deep down inside I knew better.
    Like most people who don’t have the balls to leave their comfort zone, I continued exactly the same diet and magazine workouts. When results didn’t come, I just told myself I needed more time. Depressingly, nothing had changed, including my waistline. And this pissed me off.
    A CCEPTING THE C ALL
    It was at this point that I realized something must change drastically. I had to check my ego at the door and realize I didn’t know what I needed to do. Or to be more precise; I knew what to do, but not how to do it. I needed help. Once I had realized this, I only had one question: Who?

    Enter Roman. I immediately felt connected to his non-preachy, witty, and personable style. Within a few short months the transformation was insane. My body fat had dropped from about 18 percent to 8 percent and has remained below 11 percent ever since. I had a huge moment of pride when a gym trainer asked what the hell I was doing, as he couldn’t get the same results with his clients.
    A LPHA S TATUS
    Although “The gym is a metaphor for life” is cliché, it’s extremely accurate and poignant. My physical transformation didn’t just affect my body; it improved all areas of my life. Initially, looking better was great for my personal vanity. I also noticed a significant increase in my self-confidence, and that is the true value I took from this change.
    Once I started to feel better about myself, literally everything improved, from my personal relationships, my career, attitude to life, and my general worldview. I started to feel like the Alpha version of myself. I was now living intentionally and with a purpose, not just spinning my wheels. I had drive, ambition, and focus. I had become everything I ever wanted, but never knew existed.
    In The Writer’s Journey , * Christopher Vogler says, “The Call to Adventure establishes the stakes of the game.” For people who have heard the call, that seems obvious.
    The sad truth, however, is that the majority of people live their entire life without ever seeing the sign or hearing the call. And as a result, they never realize what’s at stake.
    We recognize that for many people, this book may serve as the Call to Adventure. And in this way, we fulfill the role of the herald; it’s a responsibility we don’t take lightly. If by now we have not made it abundantly clear, let us explain in plain English what you stand to gain by accepting the call.
    See Your Abs
    Let’s just get this out of the way first: having abs is awesome. Sure, it’s a superficial goal. It doesn’t make you stronger or better or smarter. But abs are the hallmark of a good body. And having them gives you unparalleled confidence. After working with clients for more than ten years, we’ve learned that most people don’t actually consider themselves in great shape until they have abs. So we’re going to help you get them.
    You might think that your body isn’t made for abs. That’s not true. Or you