Man 2.0 Engineering the Alpha

might have heard that seeing your six-pack emphasizes form over function. That makes no sense. We believe that every muscle has a function. Fuck the haters who say that having abs is useless. It doesn’t matter if the form of your abs is to help fight diabetes (more on that soon) or if the function is helping you get laid. Either way, having abs has served a function in your life that is important to you . Which is exactly why seeing your abs is part of the plan and why you’ll be happier when you can. End of story.
    Build Muscle
    Many people typically over- or underreact to the idea of building muscle. We’re not here to sell you on the idea of looking like a bodybuilder or an athlete. Your goals are up to you, and we respect that. Whether you want to be jacked or just lean like a surfer, you need to build muscle. Here’s why: muscle is your armor. It protects you from disease, it protects you from obesity, and it protects you from insecurities that undercut your confidence and can strangle success.
    And that is why having a muscular body is important. By balancing your hormones, all these problems can be avoided and your specific goals for how you want to look can be achieved. If you have more testosterone, it’s easier to have a hard body. And by increasing GH, you potentiate your testosterone growth for better results. Add in improved insulin sensitivity, and you’ll find that as you add muscle, you also can burn more fat and look leaner.
    Remember, whether you want to gain two pounds or twenty doesn’t matter. What does is appreciating that muscle is directly tied to your health and your goal appearance. Everything is relative to what you want, so if you’re not looking to get huge, remember that all of this advice still applies to you. And if you are looking to pack on some serious mass, this program will also do the trick—and you might want to repeat it a few times for optimal results.
    If you want to find out how, flip to part 3 and you’ll see the workouts from this program that make this happen. But we still suggest patience because understanding what’s at stake will allow you to take full advantage of our program. Remember, this isn’t just about blindly following some awesome workouts and a diet plan. It’s about becoming the Alpha, learning why and how to become better, and being able to pay it forward to help others. And that’s impossible if you don’t see the entire picture.
    Have More Sexy Time
    In most books, the typical start to this section would say something along the lines of, “If we have to convince you to have more sex, then you’re not much of a man (har har har).”
    But this isn’t your typical book.
    You can have as much or as little sex as you want. The real problem is that you don’t desire sex as much as you used to or as much as you should. Low sex drive is a very common problem, and just as disturbing is the fact that it’s infecting men at a younger and younger age.
    Low sex drive is primarily the result of low testosterone, but it’s also impacted by other hormonal factors. Fortunately, all your sex drive problems can be turned around with a concentrated approach that increases your testosterone.
    Lest we lead you to believe that we are just a couple of oversexed meatheads who spent a few too many years as the go-to resource for the information in Men’s Health, here’s what you need to realize: sex is very important. And not just because it’s awesome and feels great. Your sex drive is linked to self-worth and self-confidence. It’s a psychological and sociological fact that virility and masculinity are tied together, and those factors are closely linked to your confidence. And as we’ve already established, your confidence is deeply tied to your success. You’ll learn in chapter 5 just how much these foundational elements are the catalyst for creating and living an unreal life.
    Wanting sex is not just important as an individual. Sure, if you’re a single guy and you don’t want sex, you should be worried. Your sex drive is what will make it possible to meet the one (or, hell, many partners) that you’re looking for in your life. But when you’re in a relationship, sex is important to your overall well-being and the strength of your relationship too.
    A lack of intimacy can lead to a metric fuck-ton * of problems that—please believe us—you do not want in your life.

    ALPHAS WANT SEX
    Not just frequent sex, but good sex. Alphas want sex to be