Man 2.0 Engineering the Alpha

have been diligently working to find a solution. And what I discovered was that in order to fix a broken system, we needed to introduce a little chaos.
    That chaos is hormones.
    Not the steroids and antiaging clinics that make everyone think of José Canseco and doping controversies. There’s nothing controversial about what we’ll share—but the end game is just as salacious and headline grabbing. And if we should remember Canseco for anything, it’s that he shed light on a reality that was overlooked by all: people who focus on hormones age better, look better, and perform the way they want.
    But you don’t need a chemistry set to become superhuman. You can achieve that naturally. No pills, no shots, no injections. As we’ve already mentioned, the benefits go far beyond looking fucking awesome. Your hormones are the key to optimizing physical, social, and cognitive performance. This is basic endocrinology that’s sixty years of research in the making—only no one has the balls to talk about it.
    Until now.
    No one’s talking about it because the fitness industry is not an open forum for discussion. It’s close-minded, dogmatic, and really confusing. It’s no wonder most guys are unsure about what they should eat, when they should eat, and the best way to exercise. And if your health weren’t the crux of everything in life, this wouldn’t be a big deal.
    But your health directly influences everything in your life. And we mean everything —your wealth, happiness, intelligence, sex life, and longevity. And that’s just the short list. Every aspect of how you live and feel depends on the way you exercise and what you eat. But you don’t hear that from the media. You just see the same cover lines: “Build Bigger Biceps,” “Get Back in Shape,” and “Six-Pack Secrets.”
    But I have a question: How are those headlines working out for you?

    BEHIND THE FEAR
    The information you receive from the mainstream media is somewhat designed to help you achieve those goals of bigger biceps and firmer six-packs. But they all miss the bigger picture. Larger biceps aren’t about doing curls. Getting back in shape isn’t about getting the cardio in. And having a six-pack isn’t about not eating after seven P.M. That’s a bullshit sundae topped with enough restrictions to drive anyone to the late-night Dairy Queen in a way that blows up your best-laid plans.
    I’m sorry, but you’ve been screwed.
    You don’t get the results the media offers—but you do get plenty of frustration. This is because the gatekeepers in the fitness world would rather be consistent than progressive. They assume they know what the readers want, and therefore the information you receive is always pushed through a selective filter.
    This leaves us with a frustrating reality: information spread by the mainstream media that is oftentimes designed to maintain the status quo rather than be completely transparent.
    That’s because people don’t like admitting they’re wrong—or just not completely right. Oftentimes what prevents personal growth is narrow-mindedness, not outright stubbornness. For whatever reason, they’re unwilling to make changes to their value system.
    What does it all mean? You’ve been fucked over with half-truths. I won’t call them lies, but they are deceptions. Most of what is assumed to be the foundation of fitness just isn’t all that accurate. That’s not to say that none of it works—but not all of it is likely to be information that will work for you. And that’s why you’re stuck with the same frustrating thoughts about your body, your life, and your confidence.
    This is partly human nature and partly culture: whether you want to admit it or not, changing your mind is seen as weakness, even though we know that sometimes the best decisions require us to let go of a previously held belief and accept a new mind-set that is better. But our refusal to change easily occurs because of the backlash that is associated with shifting your stance.
    When politicians shift positions, they’re called flip-floppers; when musicians do it, they’re called sellouts. In the fitness industry, it’s a little different. There’s no gentle term, so they’re just called idiots. They are decried for their inconsistency and accused of changing their message to suit a hidden agenda or to sell a product.
    Despite the idea that this industry is supposedly propelled by science and research—which should be absorbed and