The Luminaries

Löwenthal asked his name, he did not answer. Instead he pulled a birth certificate from his pocket and laid it on the desk. Löwenthal copied down the name—Mr. Crosbie Francis Wells—and inquired, finally, where the man would like responders to be directed, if indeed his lost shipping crate was found. The man named an address on Gibson Quay. Löwenthal recorded this, filled out a receipt, collected his fee, and then bid the man good morning.
    One might well ask (and indeed, Moody
did
ask) how Löwenthal could be so certain of the precise details of this event, given that the memory had only just returned to him, nearly eight months later, and he had not had any opportunity to verify its particulars. How could Löwenthal be sure, firstly, that the man who placed thisadvertisement did indeed have a scar upon his cheek; secondly, that this event had taken place in June of the previous year, and thirdly, that the name upon the birth certificate was, without a shadow of a doubt, Crosbie Francis Wells?
    Löwenthal’s reply was courteous, but rather lengthy. He explained to Moody that the
West Coast
Times
had been founded in May of 1865, roughly one month after Löwenthal’s first landing in New Zealand. At first printing, the newspaper’s print run was a mere twenty copies, one each for Hokitika’s eighteen hotels, one for the newly appointed magistrate, and one for Löwenthal himself. (Within a month, and following the purchase of a steam-powered press, Löwenthal’s print run had expanded to two hundred; now, in January 1866, he was printing nearly a thousand copies of every edition, and he had hired a staff of two.) In order to advertise to his subscribers that the
Times
had been Hokitika’s very first daily gazette, Löwenthal set the first edition of the paper behind glass and hung it in his front office. He therefore remembered the exact date of the newspaper’s establishment (the 29th day of May, 1865), for he saw this framed edition every morning. The man in question, Löwenthal explained, had certainly arrived at some point in June, for Löwenthal’s steam-powered press had been delivered on the first day of July, and he distinctly remembered processing the scarred man’s advertisement on his old hand-powered machine.
    How was it that his memory was so distinct upon this point? Well, upon setting the type, Löwenthal had discovered that two inches square (the standard size for a column advertisement, and the size for which the scarred man had paid) was not enough to contain the message : the advertisement was one word too long to fit in the column space available. Unless Löwenthal shuffled around his repeat notices and changed the format of the paper altogether, he would be forced to create what typographers call a ‘widow’: that is, the final word of the advertisement (which was ‘Wells’) would be marooned at the top of the third column, producing an undesirable and even confusing effect in the reader’s mind. By the time Löwenthal discovered this, the scarred man had long since left his office, and Löwenthal was disinclined to venture out into the streets to find him. Instead he lookedfor a word to remove, finally deciding to excise the man’s middle name, Francis. This omission would prevent the creation of a ‘widow’, and the format of his column would not be spoiled.
    The
West Coast Times
was published early the following morning, and well before noon, the scarred man returned. He insisted—though he did not give a reason—that it was of the utmost importance that his middle name was included. He resented very much that Löwenthal had altered his advertisement without his knowledge, and expressed his displeasure with the same plainspoken gruffness with which he had first entreated the editor’s assistance. Löwenthal, apologising profusely, printed the notice again—and five times after that, for the man had paid for a week’s worth of advertising, and Löwenthal thought it prudent, under the circumstances, to offer him a seventh printing for free.
    Therefore, as Löwenthal explained to Moody, he was certain both of the date of the event, and of the man’s full name, Crosbie Francis Wells. The event stood out in his mind: it is always his first mistake that an entrepreneur remembers, looking back upon the origins of his enterprise, and the displeasure of a patron is not easily forgotten, when one takes one’s business to heart.
    This only left the question of the man’s