Dreams from My Father
stood at the intersections of major thoroughfares selling the Nation’s newspaper,
The Final Call.
I would occasionally pick up the paper from these unfailingly polite men, in part out of sympathy to their heavy suits in the summer, their thin coats in winter; or sometimes because my attention was caught by the sensational, tabloid-style headlines ( CAUCASIAN WOMAN ADMITS : WHITES ARE THE DEVIL ). Inside the front cover, one found reprints of the minister’s speeches, as well as stories that could have been picked straight off the AP news wire were it not for certain editorial embellishments (“
Jewish
Senator Metzenbaum announced today…”). The paper also carried a health section, complete with Minister Farrakhan’s pork-free recipes; advertisements for Minister Farrakhan’s speeches on videocassette (VISA or MasterCard accepted); and promotions for a line of toiletries—toothpaste and the like—that the Nation had launched under the brand name POWER, part of a strategy to encourage blacks to keep their money within their own community.
After a time, the ads for POWER products grew less prominent in
The Final Call
; it seems that many who enjoyed Minister Farrakhan’s speeches continued to brush their teeth with Crest. That the POWER campaign sputtered said something about the difficulty that faced any black business—the barriers to entry, the lack of finance, the leg up that your competitors possessed after having kept you out of the game for over three hundred years.
But I suspected that it also reflected the inevitable tension that arose when Minister Farrakhan’s message was reduced to the mundane realities of buying toothpaste. I tried to imagine POWER’s product manager looking over his sales projections. He might briefly wonder whether it made sense to distribute the brand in national supermarket chains where blacks preferred to shop. If he rejected that idea, he might consider whether any black-owned supermarket trying to compete against the national chains could afford to give shelf space to a product guaranteed to alienate potential white customers. Would black consumers buy toothpaste through the mail? And what of the likelihood that the cheapest supplier of whatever it was that went into making toothpaste was a white man?
Questions of competition, decisions forced by a market economy and majoritarian rule; issues of power. It was this unyielding reality—that whites were not simply phantoms to be expunged from our dreams but were an active and varied fact of our everyday lives—that finally explained how nationalism could thrive as an emotion and flounder as a program. So long as nationalism remained a cathartic curse on the white race, it could win the applause of the jobless teenager listening on the radio or the businessman watching late-night TV. But the descent from such unifying fervor to the practical choices blacks confronted every day was steep. Compromises were everywhere. The black accountant asked: How am I going to open an account at the black-owned bank if it charges me extra for checking and won’t even give me a business loan because it says it can’t afford the risk? The black nurse said: White folks I work with ain’t so bad, and even if they were, I can’t be quitting my job—who’s gonna pay my rent tomorrow, or feed my children today?
Rafiq had no ready answers to such questions; he was less interested in changing the rules of power than in the color of those who had it and who therefore enjoyed its spoils. There was never much room at the top of the pyramid, though; in a contest framed in such terms, the wait for black deliverance would be long indeed. During that wait, funny things happened. What in the hands of Malcolm had once seemed a call to arms, a declaration that we would no longer tolerate the intolerable, came to be the very thing Malcolm had sought to root out: one more feeder of fantasy, one more mask for hypocrisy, one more excuse for inaction. Black politicians less gifted than Harold discovered what white politicians had known for a very long time: that race-baiting could make up for a host of limitations. Younger leaders, eager to make a name for themselves, upped the ante, peddling conspiracy theories all over town—the Koreans were funding the Klan, Jewish doctors were injecting black babies with the AIDS virus. It was a shortcut to fame, if not always fortune; like sex or violence on TV, black rage always found a ready market.
Nobody
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