Man 2.0 Engineering the Alpha

approach the opposite sex. At times, I would grow tired of feeling this way and I would hit the weight room, but my interest in working out rarely translated to permanent lifestyle changes.
    A CCEPTING THE C ALL
    After turning thirty I said, “No more!” Having gone from a chubby kid to a borderline-obese adult, I knew I’d have my work cut out for me. I found Roman, a kindred spirit who understood what it was like to look in the mirror and know, “I’m better than this!”

    Roman provided me with all the tools and encouragement necessary to transform, both inside and out. Following his recommendations allowed me to lose almost twenty pounds of fat within the first six weeks. That was my initial goal and we still had five months left!
    A LPHA S TATUS
    Every week I could see the fat being whittled away, and in its place was solid muscle. My strength on all lifts doubled, if not tripled. By the end of our program, I was able to see my abs! I went from 217 pounds to 173 pounds, losing about 50 pounds of fat and gaining about 10 pounds of muscle. While there was more to be done, I knew that Roman would be there for me, continuing to mentor and guide me along as I continued to hone in on my desired physique.
    In doing this, I inspired several friends to take positive steps to take charge of their lives and bodies. I can say in no uncertain terms that this has been the most rewarding aspect of my physique transformation. Thanks to me, many friends began to wonder if they too could follow in my footsteps and take control of their body, with some even embarking on their own transformations. Now I feel like I have many of the necessary tools to continue building the body I’ve always wanted and help others to achieve their physique transformation goals.
    We’re not trying to sell what’s in our book. We’re firing a warning shot from a cannon. And at this point, you have two choices.
    You can forget everything you just read. You can ignore the obviousness of the truth. * You can pretend that you don’t understand that your body and your mind, your ambition and your sex drive, your waist and your wallet are all being assaulted by hormonal dysfunction. You can disregard our promise of providing you with a new plan specifically intended to do one thing: lead you step-by-step to becoming the best possible version of yourself. And you can set this book down and walk away from the road map created for the sole purpose of engineering the Alpha.
    Or you can keep reading with a complete understanding that what you hold in your hands isn’t just a manual for getting into the greatest shape of your life—it’s a real world guide to an unreal life.
    Choose wisely.
    The Book No One Has Written
    “If you’re gonna write a book . . . write a fuckin’ book.”
    — TIM FERRISS

    ENTER ROMAN
    If you really want to hear about it, * when I decided to write a book, I figured it should be the one I always wanted to read. Ideally, the one that would have changed things for me. It would be the book that—if only I’d been able to get my hands on it—would have saved me a lot of time, a lot of money, and probably a lot of headaches. Which is what I’d like to do for you.
    This book would have helped me achieve success a lot faster. It would have helped me get a better body in less time. It would have taught me that while there’s no right way to train, there are a lot of wrong ways and I could go farther faster by avoiding them. This book would have helped me understand nutrition, understand food in a way that allows for freedom and ease. It would have taught me to be more confident and how to use that confidence to improve my friendships, avoid screwing up with women, and even achieve a higher sense of purpose.
    But I didn’t have it. Instead, I had to do things the hard way, learn things the hard way. I had to do the research and test the methods. I had to make mistakes. Over the past twelve years, I’ve made a ton of them—but also had a lot of successes.
    As a coach, I’ve helped many people make their bodies look and perform better than they thought possible—everyone from athletes to actors and actresses to the nine-to-five businessman and the housewife. As a writer, I’ve published hundreds of articles in dozens of publications, served on the advisory boards of some of the largest fitness companies in the world, and now written this book.
    The successes were fun, but the failures were probably more valuable.