Man 2.0 Engineering the Alpha

age. Today’s diets and exercise programs have played their role in creating a society full of men suffering from hormonal dysfunction.
    Without knowing it, you’re suffering from lower testosterone, dwindling levels of growth hormone (GH), and high amounts of stress-induced cortisol.
    Yeah . . . you.
    As in, every single man who hasn’t made a conscious effort to improve hormonal functioning. (Oh, and did we mention you might also be pumping out estrogen like a pregnant woman?)
    It’s the pink elephant in the room that no one seems to acknowledge: doctors, trainers, nutritionists, and mainstream media ignore the fact that society has developed in a way that’s led to a downshift in our hormones, making us less manly.
    In fact, the only place you’ll see any acknowledgment of this phenomenon is in the pharmaceutical industry—and that’s because they just want to sell you a drug to fix it. While that would just be treating the symptom (and ultimately be counterproductive), at least Big Pharma recognizes what nearly everyone else seems to miss: hormones are really the key to everything.
    Hormones are what make you a man. What enable you to be the Alpha. And their suboptimal functioning is the reason why men have evolved into the ordinary.
    It’s not only logical but also undeniable that hormonal dysfunction is the reason men are fat, slow, weak, indecisive, or overly emotional. Maybe all of the above. It’s the reason men are uninterested—or, perhaps worse, uninteresting—when it comes to sex. More than that, it’s endangering overall health, messing with your confidence, and compromising libido in terms of both enjoyment and conception.
    In short: hormonal dysfunction is the silent killer of the fundamental attributes that make you a man. It’s what’s undermining your potential to be the Alpha.
    If men knew the true impact of hormonal optimization and that they could influence their hormones naturally, then every guy would spend more time trying to fix the very essence of what makes him a man, right?
    That’s exactly what you’ll discover in this book. You’re going to learn about all of the individual hormones you can impact, including testosterone, GH, estrogen, leptin, ghrelin, and cortisol. You’re going to learn the potential risks of hormonal imbalances as well how to identify them. Perhaps most importantly, you’ll learn how to correct them.
    We’re going to show you how to recognize and fix these issues, all while losing fat, building muscle, and increasing your sex drive. We’re going to teach you these things by adjusting the way you eat and the way you train—but we’re also going to help you understand how all these things go far beyond the physical world.
    We’re going to prove—with science and real world results—how getting stronger in the gym can help strengthen your character and how strategically pigging out while watching football can make you better in bed. (No, we’re not fucking with you.)
    This book will give you an understanding about how to become a better you—a better person—inside and out.
    This isn’t just a fitness book. It’s a road map that brings together all the elements that are important to you. This book will give you an understanding about how to become a better you—a better person—inside and out. We’re approaching this through fitness because we’ve discovered that for most men, the first step toward mastery of the self should be mastery of the body. And hormones hold the key.
    So yes, we are going to cover getting bigger biceps and hawt abz. And you’re absolutely going to get a number of amazing workouts, pick up new exercises, and learn the most cutting-edge dietary strategies in the world. But we’re going to cover these subjects in a way that will cut through the typical bullshit that bombards your life, stalls your progress, and limits your results. We’re going to cover everything in a way that unites the science with the practical application—a way that ties physicality with social, emotional, and cognitive development, all brought together under a single umbrella of hormonal balance * and life enhancement.
    E NGINEERING THE A LPHA
    S UBJECT: Claudio Espinoza
    T HE O RDINARY W ORLD
    I have always been trapped in the body of a chubby kid, and as such, I suffered the usual embarrassments of not taking my shirt off at the beach in the summer, wearing ill-fitting clothes, and a bruised ego that would make it difficult to