Man 2.0 Engineering the Alpha

published in the Journal of Urology, cortisol can literally kill the size of your erection. (Where were those studies when we were in college? Then again, we’re sure we wouldn’t really qualify.)
    But that’s only the beginning. And anytime a weak penis is the least of your problems, you’ve got some big fucking problems. When your stress becomes nonstop, it boosts cortisol levels to the point that you inhibit your body’s main sex hormone: gonadotropin-releasing hormone (GnRH), say researchers at the University of California at Berkeley. That’s a mouthful, but what you need to know is that lacking GnRH kills your drive for sexual activity and even weakens your sperm count, making it harder to reproduce. And while we’re at it, it also increases your level of gonadotropin-inhibitory hormone (GnIH), which altogether kills your ability to reproduce.
    And if that weren’t enough, even if you were able to have get it up and have sex, the double dose of hormone shutdown could make it nearly impossible for you to have an orgasm.
    Read that again: You. Can’t. Orgasm.
    How do you turn it all around? Like everything in this book, it starts with training. The right exercise prescription not only lowers your cortisol levels, but it also boosts your testosterone levels, giving you the sexual surge you need and want, say researchers from Turkey.
    Remember, our goal is to provide quick fixes to the common problems that are unavoidable and ail all men. Our intent is twofold:

    1. Make you aware of what’s going on with your body so you give a shit.
    2. Engineer your body so you can combat, defend, and overcome natural processes designed to make you less of a man. Most men fight blind. We want you to see clearly, be prepared, and defeat the enemy.

    And that’s why the training is about more than just stress. Or just muscle and fat loss. We’re creating a body that, from the inside out, will make you the Alpha. Remember how we talked about how life doesn’t work in a linear fashion? This is what we’re talking about. Your stress might be triggered by life events, but it doesn’t have to negatively affect your life. By following the steps to become an Alpha, you can prevent the problems that hold you back—whether they are related to stress, sleep, body fat, or anything else. Fix your hormones, improve your life.
    Which brings us back to training. Researchers from Switzerland found that overweight men who exercised two and a half hours per week experienced a 46 percent decrease in hypogonadism. The name might sound cool, but it’s actually a condition that is marked by low testosterone, low sex drive, and erectile dysfunction—also known as the holy trinity of the limp dick.
    So we’ll offer the type of exercise you need to set your body straight. Combine that with a diet that’s high in fats, and you have a potent combination that will charge your sex hormones and counteract stress. The fat does the trick because testosterone is synthesized from cholesterol. Eat enough fat—but not too much (don’t worry, we’ve taken care of the calculations for you in part 3)—and you’ll increase your testosterone.
    At the same time, you’ll look more attractive, which will increases your self-perception of attractiveness, which will, in turn, make you more sexually confident, say University of Florida researchers. In fact, in the Florida study, participants who exercised felt just as confident about their appearance as those who had a fitter appearance. Meaning that the act of exercising itself improves self-perception and confidence. What’s more, a University of Arkansas study found that 90 percent of men who rated their fitness level as above average found themselves more sexually desirable.
    As you know, we’re not about facades or smoke and mirrors. We will make you look better. But even if you want to deny the changes in the mirror (we’re not sure why you would), this program will help you become more desirable. How? Because survey after survey, women say that the more sexual confidence you have, the more you are perceived as desirable.
    Now, in case you have any question about it, we’re about to prove that your sex drive really is the key to an unreal life.

    MAKING THE LEAP: FROM SEX DRIVE TO SUCCESS
    We’ve already established why improving your sex drive is important to your sex life. But the reason we care so much about your sex life is that it’s integral to your ability to achieve success in