Man 2.0 Engineering the Alpha

other areas of your life. Freud was famous for theorizing about the psychological concept of sublimation. This theory stated that powerful impulses—such as sex—could be readily transformed into powerful socially accepted behaviors like becoming a better, more efficient worker. These hormonal drives were so powerful that they could be easily channeled into other areas, and they were a prominent driver of confidence and motivation.
    Put another way, questions about your sex drive on an internal level cause fractures in self-confidence and negatively impact you in other areas of your life without your awareness.
    This isn’t what you’ll list on a questionnaire or what you tell your boys at the bar. These are the questions that you only admit to yourself when you’re alone. These are the thoughts that we know ruminate in your head.
    We know you have them because we’ve had them too and so have all of our clients. You question if you’re good enough. Are you attractive enough? Is there a reason you don’t want sex more often? You might even question if your dick is big enough. You can’t tell us that these questions—on issues that are so important to you—can’t make you less confident in other areas of your life.
    Or maybe more accurately worded—that being supremely confident on all of these issues can’t increase your confidence in other aspects of your life. According to researchers at the University of Chicago, only 23 percent of men who have a loss of libido still feel content with their lives. The study examined how often men think about sex. While survey data was collected, the researchers made some very interesting conclusions. They felt that the stats would have been even more staggering but that, for many men, the thought of not being sexually active was normal .
    We’re not sure which is more troubling—the drop in libido or the idea that men aren’t bothered by this decrease.
    Although women with lower libido tend to experience higher levels of happiness, men aren’t wired that way. For men, sex drive is more closely linked to self-concept, and thus it has a greater impact on confidence and enjoyment of all activities, say the study authors.
    At this point, it really shouldn’t be a surprise. Remember, confidence breeds confidence. Success breeds success. It’s why we know that changing your body will start this transformation. But in order to create an unreal life, your physical transformation must lead to a sexual metamorphosis.
    In the end, when everything is equal, your success and your happiness are directly linked to your confidence. And the strongest psychological determinant of confidence is—you guessed it—your physical and sexual presence.

    ELEVEN WAYS TO BOOST YOUR SEX DRIVE
    This book is not about showing you the techniques to be a better lover. We leave that for other people and more hands-on experience. But we do want to help you fight off all the elements that are killing your sex drive and making it harder to establish your confidence. So we identified the problems that are killing your hormones and your ability to have the type of sex life you want. And the type of sex life that doesn’t have to dwindle.
    Lose Your Gut
    Listen, we have nothing against fat people. But it’s a proven fact that people who don’t like the way they look have less sex. It’s tied to psychological and cognitive deficiencies on many levels. To start, you don’t feel attractive, which creates stress and lowers sex drive. This lowered sex drive causes you to have sex less frequently, which forces a sense of learned helplessness. That is, you don’t think you’ll have sex again, so there’s no reason to try. Or if you’re married, it means that you stop instigating sex the way you did earlier in the relationship. It’s a vicious and dangerous cycle for your body and your relationship.
    All the while, your excess fat is brewing up a physiological storm that is waging war on your sex drive. According to a study published in the journal Endocrinology, the more fat you carry, the lower the testosterone production. After all, the genes that control your testosterone levels also control your body fat. They are directly linked, and therefore more body fat means less testosterone. And the less testosterone you have, the lower your libido. If that wasn’t bad enough, as your fat levels increase, so do your estrogen levels. And according to Spanish researchers, once your estrogen levels get