Man 2.0 Engineering the Alpha

amazing in a mirror. We found that, as we changed bodies through hormone optimization, the domino effect reached into areas of life that we could have never assumed. Once was an aberration. Twice was nothing too impressive, maybe even coincidence. But then the list grew to literally hundreds of success stories. And when we say success, we literally mean success.
    Men had changed their lives. They had become more than who they had been before and beyond what they’d thought was possible.
    Turns out, hormone optimization is the holy grail for living an unreal life. It sounds crazy, but read the rest of this chapter and then you can judge for yourself.

    LIVING THE DREAM
    We define an unreal life as having a level of success, confidence, and happiness in every aspect of your existence that means something to you. Our goal is to help you create a level of satisfaction so that you sit back and wonder, how is this real?
    That’s an unreal life—and that’s what we’re going to provide.
    It means having the sex drive of your prime, a brilliant mind that works efficiently, and the body of a god.
    Great. Now how does that actually happen? After all, if it were that easy, there’d be no reason for us to explain that it’s not impossible.
    There’s a fundamental flaw in how we were taught to achieve things. Despite plenty of clichés that preach quality over quantity, our behaviors still drive us toward a mentality that focuses on doing more, achieving more. Want more money? Work harder. Want bigger muscles? Do more reps. Want to meet more women? Ask out more girls.
    Fortunately, life doesn’t have to work in a linear fashion. In fact, stepping back from this quantitative approach has endless benefits.
    So what’s the missing piece? The fact that you’re not searching for a missing piece. If science has taught us anything (and trust us, despite the wealth of research in this book, we know that life is not experienced in a lab—but truths are supported there), it’s that the most important relationship is cause and effect.
    It’s not: What do I have to do to reach my goal?
    Instead it’s: What’s the catalyst that makes everything come together?
    We’re going to put an end to the typical cause-and-effect behaviors you see. Such as when you want better sex, you pursue more women. If you want a better body, you buy a gym pass. If you want to get smarter, you take a class.
    Your frustrations are globally linked to a mind-set of how you approach your goals and desires. And in order to overcome those problems, we’re going to provide the exact outline that will put things in motion. Think of it as a domino effect. It’s not that you weren’t knocking down dominos before; you were just hitting pieces that weren’t the backbone of the entire system. Once you find the right trigger point—that’s when things really get started.
    So where does it all begin? The answer is sex.

    SEX AND THE SELF
    When it comes to being a man, sex is probably the most misunderstood subject, both internally and externally. Like it or not, men are Neanderthals. We mean that in the nicest possible way—but not the paleo way. * We intrinsically link the definition of our manhood to our sexual prowess, our ability to attract and sleep with women, and even the size of our penis. Men define their manhood by their manhood—and everything that stems from it.
    The desire for sex can be a force that encourages and propels you to do great things, such as achieving a high level of success or power. But it can also be destructive. The drive to have women can derail you from your quest to become the Alpha by diverting attention away from your goals of improved sense of self and achieving your potential. More than anything else, women bring out the competitive, comparative nature that typifies the traditional perception of the Alpha that we want to rewrite.
    This very battle is illustrated in the Hero’s Journey. The power of sex to propel you is known as the Woman as Temptress. The idea here is that while the woman would provide short-term gratification, the powerful urges could easily distract you from your greater purpose and mission.
    This is not to say that women or sex are bad. Both are great, but your journey is about a higher level of understanding of self and not giving in to carnal urges before you achieve complete control of the life you want. That’s what self-mastery is about. You need to control the drive for sex and temper it with