One Hundred Names (Special Edition)

“Dedicated”.’
    Kitty stood to the side of the television camera along with Gaby, Eva’s PR girl, and watched, along with the dozen other shoppers who had gathered at the sight of the camera. The first thing the head cameraman on
Thirty Minutes
had taught her on her first day of filming was that the camera was an ‘asshole magnet’. As soon as you took it out in public it encouraged a plethora of ridiculous self-conscious behaviour from otherwise mostly normal people. Many of Kitty’s pieces to camera had been destroyed by idiots standing behind her in her shot waving at their mothers.
    Kitty was at the department store on Henry Street in Dublin to interview Eva Wu. Unable to sleep after her second confrontation with Steve, she had spent much of the night reading up about Eva and her blog. Gaby had been more than keen on her coming here today as she had phoned Kitty three times already that morning. As Gaby was a rather pushy, loud-mouthed, fast-talking stereotypical PR girl who made things happen even when nature and the universe conspired against making them happen, Kitty imagined Eva to be quite the opposite. She wasn’t as loud as Gaby, and Kitty had to strain her ears to hear her voice. She appeared to be more reserved, quiet, but not shy.
    Eva was being interviewed by one of the lead TV presenters of
The Scoop
, whose personal life was currently being played out on the front pages of the tabloid papers.
The Scoop
was a gossip and showbiz programme that also focused on beauty and fashion.
    ‘So, Eva,’ the presenter with the frozen forehead and overly plumped top lip said into her oversized microphone with
The Scoop
’s logo emblazoned across the front. ‘Give us The Scoop, what was it like meeting Brad Pitt?’
    Eva smiled politely. ‘Sorry, Laura, but I, er, I didn’t meet Brad Pitt.’
    Laura looked down at her notes. ‘Cut,’ she said, her big smile fading immediately. She looked at the camerawoman. ‘Let’s start that again.’ And on the count of three her smile was back on her face. ‘So, Eva, give us The Scoop, what was it like meeting George Clooney?’
    Eva looked rather nervously and a little angrily in Gaby’s direction.
    ‘I didn’t actually meet George Clooney. What happened is that a company who were working with him contacted me and asked if I would buy a gift for him on their behalf.’
    ‘Ooh, George Clooney, girls!’ Laura pulled her microphone away from Eva’s mouth and screeched into it excitedly, looking directly at the hand-held camera. The camera, almost in response to her excited squeal tilted and darted at an angle towards them both. Hoping to avoid an on-air collision, Eva jerked backwards on the high stool, not looking very cool in the process. Gaby held her head in her hands.
    ‘So what did you buy him? An exclusive here on
The Scoop
.’ Laura looked at the camera excitedly again and then back to Eva. ‘Spill the beans!’
    ‘I’m sorry to disappoint you,’ Eva said pleasantly but coolly, ‘but I declined the job, which really does explain my company ethos.’ She brightened up then, excited to be talking about her baby. ‘I developed “Dedicated” so that I can personally dedicate my time to finding the perfect gift for the perfect person. In order to do that, I like to spend time with the person so that I can really get a sense of what it is that their heart truly desires. I can’t shop for someone I don’t know or else how is it personal shopping?’
    Gaby covered her head in her hands and cringed, directly in Eva’s eyeline.
    Laura’s eyes had glazed over halfway through Eva’s spiel and Kitty could bet her savings, not that there was much, that most if not all of what Eva had said would end up on the cutting-room floor. All Eva had to do was make a sexually derogatory comment about George Clooney and the producers of the show would have been delighted. Sincere as Eva sounded, to Kitty’s critical and arguably cynical ear, she wasn’t quite sure if she believed in Eva’s ethos or if she really believed that Eva believed in her ethos, but her personal shopping idea was different and it stood out from the rest of the market. She supposed that’s what companies were looking to do. It seemed quite a long way to go about doing something quite as simple as buying a present.
    The man next to Eva was throwing her dagger looks at her last comment.
    ‘Beside Eva, we have Arnotts’ personal shopper, Jack Wilson. So, Jack, tell us about some of