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Steve Jobs

Steve Jobs

Titel: Steve Jobs Kostenlos Bücher Online Lesen
Autoren: Walter Isaacson
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insisted on special-order benches that were pure white. All of this finally led to a showdown in front of Markkula about whether Jobs or Scotthad the power to sign purchase orders; Markkula sided with Scott. Jobs also insisted that Apple be different in how it treated customers. He wanted a one-year warranty to come with the Apple II. This flabbergasted Scott; the usual warranty was ninety days. Again Jobs dissolved into tears during one of their arguments over the issue. They walked around the parking lot to calm down, and Scott decided to relent on this one.
    Wozniak began to rankle at Jobs’s style. “Steve was too tough on people. I wanted our company to feel like a family where we all had fun and shared whatever we made.” Jobs, for his part, felt that Wozniak simply would not grow up. “He was very childlike. He did a great version of BASIC, but then never could buckle down and write the floating-point BASIC we needed, so we ended up later having to make a deal with Microsoft. He was just too unfocused.”
    But for the time being the personality clashes were manageable, mainly because the company was doing so well. Ben Rosen, the analyst whose newsletters shaped the opinions of the tech world, became an enthusiastic proselytizer for the Apple II. An independent developer came up with the first spreadsheet and personal finance program for personal computers, VisiCalc, and for a while it was available only on the Apple II, turning the computer into something that businesses and families could justify buying. The company began attracting influential new investors. The pioneering venture capitalist Arthur Rock had initially been unimpressed when Markkula sent Jobs to see him. “He looked as if he had just come back from seeing that guru he had in India,” Rock recalled, “and he kind of smelled that way too.” But after Rock scoped out the Apple II, he made an investment and joined the board.
    The Apple II would be marketed, in various models, for the next sixteen years, with close to six million sold. More than any other machine, it launched the personal computer industry. Wozniak deserves the historic credit for the design of its awe-inspiring circuit board and related operating software, which was one of the era’s great feats of solo invention. But Jobs was the one who integrated Wozniak’s boards into a friendly package, from the power supply to the sleek case. He also created the company that sprang up around Wozniak’s machines.As Regis McKenna later said, “Woz designed a great machine, but it would be sitting in hobby shops today were it not for Steve Jobs.” Nevertheless most people considered the Apple II to be Wozniak’s creation. That would spur Jobs to pursue the next great advance, one that he could call his own.

CHAPTER SEVEN

     

CHRISANN AND LISA
     
    He Who Is Abandoned . . .
     
    Ever since they had lived together in a cabin during the summer after he graduated from high school, Chrisann Brennan had woven in and out of Jobs’s life. When he returned from India in 1974, they spent time together at Robert Friedland’s farm. “Steve invited me up there, and we were just young and easy and free,” she recalled. “There was an energy there that went to my heart.”
    When they moved back to Los Altos, their relationship drifted into being, for the most part, merely friendly. He lived at home and worked at Atari; she had a small apartment and spent a lot of time at Kobun Chino’s Zen center. By early 1975 she had begun a relationship with a mutual friend, Greg Calhoun. “She was with Greg, but went back to Steve occasionally,” according to Elizabeth Holmes. “That was pretty much the way it was with all of us. We were sort of shifting back and forth; it was the seventies, after all.”
    Calhoun had been at Reed with Jobs, Friedland, Kottke, and Holmes. Like the others, he became deeply involved with Eastern spirituality, dropped out of Reed, and found his way to Friedland’s farm. There he moved into an eight-by twenty-foot chicken coop that he converted into a little house by raising it onto cinderblocks and building a sleeping loft inside. In the spring of 1975 Brennan movedin with him, and the next year they decided to make their own pilgrimage to India. Jobs advised Calhoun not to take Brennan with him, saying that she would interfere with his spiritual quest, but they went together anyway. “I was just so impressed by what happened to Steve on his trip to India that I

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