The Global eBook Report: Current Conditions & Future Projections. Update October 2013

deal and invested in a new partnership with New-York-based The Copia . They have not, however, shown any relevant traction in the market until now.
    Brazil: Conclusion
    There are other digital initiatives in Brazil. In higher education, for instance, Estácio de Sá, a private university of 260,000 students, is already offering digital textbooks to its students. Telecom companies such as Vivo, Claro, and Oi, too, are starting to offer ebooks for weekly fees to their mobile clients, and several magazines are going digital.
    The growth of tablet sales in Brazil is probably going to be a key element for the development of the ebook market in the country. According to IDC, 5.9 million tablets will be sold in Brazil in 2013, and Nielsen has reported that retail sales of tablets increased 400% in the first semester of 2013 compared to the same period in 2012. Even more impressive is the fact that 94.9% of the tablets sold in at retail in the first semester of 2013 were Androids. On the smartphone front, Brazil is also a huge market. According to a study by Morgan Stanley, released on May 12, Brazil had 70 million smartphones, making it the fourth country in the world in the number of such devices. IDC expects 28 million smartphones to be sold in Brazil in 2013.
    The tipping point for the ebook market was December 5, 2012, when Amazon, Google and Kobo arrived. This was a game-changer, and according to market trends, 2013 will be the first year of digital growth in Brazil — just in time for Brazil to host soccer’s FIFA World Cup in 2014, when the digital market will tend to grow even more, helped by the booming market for tablets and smartphones.

India: Taking rapid strides
    By Vinutha Mallya
    Overview of book publishing in India
    The overall book market in India is at the cusp of major changes, but in the direction of growth. Fuelled by a growing economy, a burgeoning middle-class, and higher literacy levels, the expanding book market is preparing itself for the next big curve — ebooks. With more capital being invested in the book and education industries, the Indian book sector is a ground for experimentation and innovation.
    The book market in India is estimated to be in the range of $2 billion in value, according to industry sources. About 18,000 to 19,000 publishers publish a volume of nearly 80,000 to 90,000 books a year. After the US and UK, India ranks third in the world in English-language publishing. More than half of all print books published are in Hindi (26%) and English (24%), and the rest are books published in 22 other official languages of India.
    According to the Federation of Indian Chambers of Commerce and Industry (FICCI), the publishing industry is growing at a rate of 30% compound annual growth rate (CAGR) — a trend aided by the opening up of foreign direct investment (FDI) in the publishing industry, up to 100%, in the year 2000. Almost all the multinational publishing companies have a presence in India now, but the bulk of Indian publishers are made of family-owned, small-scale businesses.
    While the boom in publishing augurs well for the growing print book industry, the ebook market in India is currently expected to be less than 1% of the total book market. A market intelligence study by Netscribes predicted that the Indian ebook market will grow by 20–25% in the next 2–3 years. The education sector (K–12, higher education, academic) has been the early adopter of elearning and econtent in the last decade. Although over the last 5–6 years ebooks have made a presence in the academic books segment, most of them do not originate in India. Almost all of the online educational content and digital book publishing available is currently in English.
    According to Nielsen Bookscan data, which tracks 40% sales of trade books in India, sales of 15.5 million units valuing Rs 425 crore ($70.8 million - with one crore being a unit in the South Asian numbering system equal to ten million) were recorded in 2012. Of this, the break-up was, for fiction: 24%; non-fiction: 44%; and children’s books: 20%. Nielsen estimates that at retail price, the value of total sales of trade books in English language (including imports) is at Rs 1065 crore ($177.5 m).
    Trade publishers have been exploring e-publishing and several have released ebooks since 2012, but their impact is yet to be measured. The available evidence suggests that popularity of ebooks is rising. Issues of piracy, plagiarism, and a lack of