Web Design Bibliography

many students find it difficult to understand how these ideas might impact on their own practice. This book tackles this problem by explaining semiotic terms and theories in relation to visual communication, with illustrative examples taken from contemporary art and design. Concepts such as signs and signifiers, and language and speech are all explored within the framework of graphic design and fine art. This second edition includes 200 visuals created to illustrate the ideas discussed within the book.
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    Basics Advertising 02: Art Direction
    By Nik Mahon
    AVA Publishing, June 2010
    ISBN: 9782940439447
    184 pages, $27.50

    This book is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and “secrets” involved in the development of creative advertising concepts. The book provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It also explores the use of different graphic techniques and advertising media, from traditional formats to new and alternative channels of communication. The book even includes a section on finding employment as an art director, covering the process of putting a book together and approaching agencies.
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    Visual Communication
    By Jonathan Baldwin, Lucienne Roberts
    AVA Publishing, April 2006
    ISBN: 9782940447053
    102 pages, $42.00

    This book incorporates contextual essays that explore how cultural theory can be applied to the real-world practice of graphic design, and are discussed by designers such as Neville Brody, Michael Bierut and Joan Farrer. This title helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.
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Chapter 8. Advanced Graphic Design

The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles
    By Richard Poulin
    Rockport Publishers, April 2011
    ISBN: 9781592536764
    288 pages, $29.99

    For anyone trying to communicate in a new language, you have to first gain a complete understanding of its fundamentals; the ABC’s of that language — definitions, functions, and usage. This book provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language — graphic design — what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.
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    Layout Essentials: 100 Design Principles for Using Grids
    By Beth Tondreau
    Rockport Publishers
    ISBN: 9781592534722
    208 pages, $25.00

    Grids are used to organize space and information for the reader, thus mapping out a plan for the overall project. Grids are essential tools, relied upon by professionals who are both new to the practice and seasoned by decades of experience. Each of the 100 principles in this book provides a helpful nugget as you build a layout, system, or site. Each principle is illustrated by a project designed and published (in old or new media) in the last few years. The examples in this book will instruct, intrigue, and inspire, while guiding you to keep in mind a most essential precept of communication: relate your typography and layout to the material.
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    Drawing for Graphic Design: Understanding Conceptual Principles and Practical Techniques to Create Unique, Effective Design Solutions
    By Timothy Samara
    Rockport Publishers, July 2012
    ISBN: 9781592537815
    224 page, $40.00

    Here is a complete, comprehensive drawing reference for design students and professionals alike who want to implement